We are a small American and Canadian owned business. Founded in 2021 by American author and wildlife enthusiast Ema Arius. Inspired by her love of nature and passion for skincare.
As someone who is actively outdoors, her mission was to create a brand that could not only withstand and protect the skin from the harshest of environments, but something pure and eco-friendly.
She collaborated with a Canadian Laboratory, with whom shared her goal, to bring you plant-based excellence that lasts... even in the rain.
Made with beeswax
Our products are handmade and crafted from all-natural ingredients. We add beeswax to help give our products a solid form without the need to use preservatives or chemicals. This iconic natural ingredient is more expensive than alternatives, but worth it for a healthier & more natural product formulation.
Products made with beeswax are also great for helping to retain moisture and protect your skin.
With our plant-based cosmetics, we make healthy and natural beauty products that are made with cruelty-free formulation practices. All of our products are proudly Vegan, free from phthalates, GMOs and SLS. We also only use ingredients which come from ethical sources so every product you purchase helps to make the world a better place.
We're a certified cruelty-free brand. This means all of our products are made with cruelty-free formulation practices. Never testing on animals. We firmly believe wild and free is where they belong.
With nature in mind
We offer a select range of vegan formulations that contain no animal products.
The zinc used in some of our products is sourced responsibly from vegan-friendly partners with CofA certifications.
Our vegan formulas contain ingredients such as soy bean wax, jojoba oil, and other natural ingredients that don't rely on animals.
Made in small batches
We are passionate about ensuring that every product meets the highest of standards. Our cosmetics are made in small batches to give a high-quality production where every item is inspected.
We use only carefully curated, raw ingredients, and your products are inspected by a cosmetic chemist before they are delivered to you.
Sustainable Packaging Practices
Our packaging is made using sustainable materials wherever possible and reduced the amount of material required to preserve space on our shelves and reduce our carbon footprint.
FDA Labelling Regulations
All of our cosmetics ship with labels that meet FDA's standards in shipping packaging with the ingredients, net weight, product origin, legible product contents (like ingredient background), and other core formula specifications to keep you informed about the products you are using.
This means that we have the highest level of security practices, standards and policies as created by the Payment Card Industry Security Standards Council in order to protect our merchants and customers.